Many years ago,
before I was “gifted” my mentor’s tax practice at the end of the last millennium,
I had only about 100 of my own 1040 clients.
In December I would send each client on my list a tax-themed Christmas
card, usually purchased from an accountant supply house, and, as I did with all
my Christmas cards, included an annual “year-in-travel” newsletter.
Many families
include in their Christmas card a newsletter talking about what the family has
been up to during the year, often with emphasis on their kids’
achievements. My uncle, a confirmed
bachelor, was a world traveler and would each year compose a Christmas
newsletter that outlined his many travels that year. We occasionally travelled together. I followed in his footsteps, both in
travelling (I am, after all, known as the “wandering” tax pro) and in writing
an annual Christmas letter highlighting my travels for the year.
As my travels
used to include attending both the NATP Annual Conference and the NSTP National
Convention each year at various cities throughout the US, many of which I would
not have visited were it not for the tax CPE, these trips were reported in my
letter, as were trips to Atlantic City and other locations for year-end tax
update classes. I found this a subtle
but effective way of reminding my clients of my extensive continuing
professional education throughout the year to keep up with the ever-changing
1040.
When I took
over my mentor’s practice my client list expanded from 100 to well over
300. It became too expensive to send
each client a Christmas card. But I
continued to send out the Christmas travel letter as part of my annual January
informational mailing to clients.
Over the years
I have had more favorable comments on this annual Christmas travel letter than
any other mailing sent to clients. Many
clients, to this day, tell me they look forward to reading it each year.
Do you have a
unique idea that has worked in your tax practice? Email me at rdftaxpro@yahoo.com with TAX PRACTICE TIP in the “subject
line”.
TAFN
I
have been preparing 1040s since 1972. Over the years I have developed a
collection of forms, schedules and worksheets that have proven very helpful in
my practice.
Some
of my forms are given to clients to help them provide me with the information I
need to properly prepare their returns. Some are used as “memos” to the
client’s copy and my office file copy to back-up items reported on the returns.
Others are used as attachments to the returns.
I
offer this compilation to you for only $7.95!
Click
below for more information-
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